Private-label development / Underwear & socks

BRAND DEVELOPMENT

Build on what
makes your brand different.

Bring your market position and product requirements. We help translate them into a sampling and production brief.

01 / ESTABLISHED BRANDS

Develop from your technical pack

Share your measurement chart, fabric requirements, graded sizes, artwork and construction details. Flag the problems you want to solve in your current product.

02 / EMERGING LABELS

Start with a considered range

Select one or two base silhouettes. Define the target customer, retail positioning and budget before investing in multiple colors or complex development.

03 / COORDINATED PROGRAMS

Add socks to the collection

Review underwear and sock specifications separately, then align logos, color direction and packaging. Confirm quantities and schedules for each category.

What makes a useful first brief?

01 / Product reference or technical pack

02 / Target customer and market

03 / Fabric, fit and construction priorities

04 / Quantity per style, color and size

05 / Target price range, if available

06 / Launch date and delivery destination

Review my project

LET’S REVIEW YOUR NEXT COLLECTION

Bring the brief.
We’ll work through the details.

Style, target market, quantity and launch date. A technical pack is welcome, but not required to start.

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